Poconos

Marketing and Communications Manager

Website Camp Ramah in the Poconos and Ramah Day Camp

Marketing and Communications Manager
Camp Ramah in the Poconos and Ramah Day Camp  

Organizational Overview: Since 1950, Camp Ramah in the Poconos (CRP) has been creating a vibrant, nurturing, Jewish-loving summer environment for our 400+ campers on our 90-acre campus in Northeastern Pennsylvania. The Ramah Day Camp (RDC), with enrollment of between 150-200 campers each summer, was added 25 years ago (currently operating in Melrose Park, PA), and in 2016, we added a Tikvah program at both camps for children with special needs. Focused on providing joyful Judaism and a love for the State of Israel, CRP’s mission is to create lifelong Jewish connections, one happy camper at a time. 

Position Summary: The new Camp Ramah in the Poconos Marketing and Communications Manager will be responsible for: 

  • Collaborating with senior leadership to develop and implement organization-wide communications and marketing strategies that will further the mission of CRP and broaden the organization’s visibility and reach 
  • Refining and shaping CRP’s key messages, the language, images, and multimedia that represent CRP and its work 
  • Ensuring message consistency across the organization (overnight, day camp, and Tikvah programs) 
  • Creating original content, sourcing images, video, writing, and editing for branded materials for donors, alumni, and prospective campers, current camp families, and staff
  • Curating CRP’s online presence to increase audience engagement. Includes generating engaging current content for website, social media, e-newsletters, video and emerging communications technology 
  • Training and supporting year-round staff, interns, and summer staff on best practices in communications 

Year-round Activities and Responsibilities: 

EMAIL COMMUNICATION: 

  • Determine and manage annual communication schedule with input from all departments and set deadlines for copy 
  • Produce and publish regular e-newsletters for camp parents and the broader community 
  • Produce and publish emails related to year-round activities and events (including fundraising events, alumni gatherings and activities, camp and staff recruitment, among others) 
  • Produce and publish urgent/time sensitive e-announcements 
  • Maintain accurate distribution lists with ongoing review and update 

SOCIAL MEDIA: Manage digital content, existing libraries, and new content to allow for achieving results-based communications. Produce and publish regular (at least weekly year-round, daily during the summer) content for all social media outlets (Instagram, Facebook, Twitter, etc.) focused on: 

  • Camp community building 
  • Recruitment and retention of campers and staff members 
  • Development and Fundraising 
  • Alumni engagement 

DEVELOPMENT COMMUNICATION: Coordination of print communication materials in partnership with program and development team: 

  • Manage production of development materials including annual report, dinner journal advertisements, and other special campaign materials and projects 
  • Produce and publish related to the annual Chai Campaign, including print mailers, emails, and social media posts 

MARKETING COMMUNICATION: Coordination with programming team to: 

  • Manage all aspects of the Ramah Poconos and Ramah Day Camp websites, and create and update current and engaging content 
  • Produce promotional materials including brochures and flyers for camp in general and for special events and programs 

Summer Activities and Responsibilities: 

  • Oversee the supervision of photographers and videographer/s and ensure that they are capturing all content needed for summer and year-round communications 
  • Supervise production and publication of weekly video 
  • Supervise organization and publication of edah photos according to a weekly schedule 
  • Produce and publish weekly newsletters for camp parents 
  • Produce and publish all emails related to the promotion of special events  
  • Work on communications projects that will be carried out during the off-season (e.g., holiday publications and communications, development-related videos and photos, capturing stories of campers and staff for use year-round, etc.) 

Qualifications: 

  • 3-5 years of communications/ public relations experience and a strong desire to take on a broader strategic communications role. 
  • Excellent interpersonal, verbal and written communication skills, including the ability to write marketing copy including ads, press releases, etc. creatively and effectively under deadline. 
  • Highly collaborative style 
  • Ability to multi-task and work effectively on multiple simultaneous projects with minimal supervision in a fast paced, team-oriented work environment 
  • Experience with (or deep understanding of) the field of Jewish camping 
  • Be current and knowledgeable of marketing trends 
  • Experience and expertise with multiple technical skills and platforms, including video editing, website management and editing 
  • Knowledge of and comfort with new technology and familiarity with best practices of print and digital marketing and communications strategies 
  • Ability to work under pressure, both independently and as part of a team 
  • Ability to supervise and coach a team of summer staff members 
  • Be flexible and possess strong time management skills 
  • Analytical and creative marketing instinct, with a critical and discerning messaging and design sensibility 
  • Experience developing and implementing marketing plans for established and new programs 
  • Working knowledge of and experience with creative design and online platforms 
  • Working knowledge of Jewish holidays, customs, and culture 
  • Preferred: Ability to speak, read and write in Hebrew 

Position Specifics: 

  • Year-round, full-time position, start date: February 1, 2023 
  • On-site year-round in Bala Cynwyd, PA 
  • Summer presence at our Day Camp (Elkins Park, PA) and Overnight Camp (Lakewood, PA)  
  • Salary commensurate with experience. (Range: $50,000 – $60,000) 
  • Benefits and vacation package included. 
  • Opportunity for camp tuition discount. 

To Apply: Please send resume and cover letter to [email protected]

To apply for this job email your details to reshet@campramah.org