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Communications and Marketing Coordinator

Website Camp Ramah in the Poconos

Organizational Overview: 

Since 1950, Camp Ramah in the Poconos (CRP) has created a vibrant, nurturing, Jewishly inspired summer environment for 500+ campers on our 90-acre campus in Northeastern Pennsylvania. The Ramah Day Camp (RDC), with summer enrollment of between 150-200 campers, was established 25 years ago and currently operates in Melrose Park, PA). In 2016, we added a Tikvah program for children with special needs at both camps. Focused on providing joyful Judaism and a love for the State of Israel, CRP’s mission is to create lifelong Jewish connections, one happy camper at a time.

Position Description:

The role of the communication and marketing coordinator is to shape and share key messages, language, images, and media that represent Camp Ramah in the Poconos. Through collaboration with senior leadership, this position will develop and implement organization-wide communications and marketing content that furthers the mission of CRP and broadens the organization’s visibility and reach.

Email Communication:

  • Determine, manage, and execute annual communication schedule
  • Produce and publish regular e-newsletters for camp parents and broader community
  • Produce and publish emails related to year-round engagement events
  • Produce and publish urgent/time sensitive announcements
  • Maintain accurate distribution lists with ongoing reviews and updates

Social Media:

  • Manage digital content, existing libraries, and new content to achieve results-based communications
  • Produce and publish regular (at a minimum: weekly year-round, daily during the summer) content for all social media outlets (Instagram, Facebook, Twitter, etc.) focused on: camp community building, recruitment and retention of campers and staff members, and alumni engagement
  • Create original content, sourcing images, video, writing, and editing materials for donors, alumni, prospective campers, current camp families, and staff members

Marketing Communication:

  • Manage the Ramah Poconos and Ramah Day Camp websites and serve as primary person responsible for ensuring updated content and adding new material
  • Manage use and promotional materials including general brochures and flyers for camp as well as special events and programs

Summer Responsibilities:

  • Oversee the supervision of photographers and videographer/s to ensure the collection of accurate content needed for summer and year-round communications
  • Supervise production and publication of weekly video
  • Supervise organization and publication of edah (age group) photos according to a weekly schedule
  • Produce and publish weekly newsletters for camp parents
  • Capture needed content to execute off-season communications projects

Qualifications:

  • 3-5 years of communications/public relations experience
  • Excellent interpersonal, verbal, and written communication skills
  • Ability to write creative and effective marketing copy, advertisements, press releases, etc. under deadlines
  • Highly collaborative working style
  • Ability to multi-task and work effectively on multiple simultaneous projects with minimal supervision in a fast paced, team-oriented work environment
  • Experience with (or deep understanding of) the field of Jewish camping
  • Proficiency in Microsoft Office, Canva, and Constant Contact
  • Comfort with learning new technology and platforms
  • Ability to work under pressure, both independently and as part of a team
  • Flexibility and possession of strong time management skills
  • Analytical and creative marketing instinct
  • Working knowledge of Jewish holidays, customs, and culture
  • Preferred: Ability to speak, read, and write in Hebrew

Position Specifics:

  • Options for part-time or full-time
  • Summer presence at our Day Camp (Elkins Park, PA) and Overnight Camp (Lakewood, PA)
  • Winter and off-season presence at office located in Bala Cynwyd, PA
  • Salary commensurate with experience. (Range: $30,000 – $60,000 dependent on working structure)
  • Benefits and vacation package included
  • Opportunity for camp tuition discount

To Apply: Please send resume and cover letter to [email protected].

To apply for this job email your details to marketing@ramahpoconos.org